Selasa, 26 Maret 2013

Softskill Bahasa Inggris Bisnis 2


PROMOTION
Promotion is the activity so important in marketing. Because it all about knowing the product, selling the product and advertise the product. It’s make the consume can buy the product that have promoted .
Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. Such efforts may range from multinational firms spending large sums on securing high-profile celebrities to serve as corporate spokespersons to the owner of a one-person enterprise passing out business cards at a local businessperson’s meeting.
Like most marketing decisions, an effective promotional strategy requires the marketer understand how promotion fits with other pieces of the marketing puzzle (e.g., product, distribution, pricing, target markets). Consequently, promotion decisions should be made with an appreciation for how it affects other areas of the company. For instance, running a major advertising campaign for a new product without first assuring there will be enough inventory to meet potential demand generated by the advertising would certainly not go over well with the company’s production department (not to mention other key company executives).
Promotion is concerned with a method of communication that is aimed at a target market of the exact product being sold at the right place at the right price. Promotions include sales by individuals, bulk sales and sales promotion. Based on the opinion of the above it can be concluded that the promotion is the efforts made by the company to influence consumers into buying the product or to information about the product by way of communicating with the audience that are persuasive.
Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Sales promotion is the process of persuading a potential customer to buy the product.
Sales promotion is designed to be used as a short-term tactic to boost sales – it is not really designed to build long-term customer loyalty. Some sales promotions are      aimed at consumers. Others are targeted at intermediaries (such as agents and     wholesalers) or at the firm’s sales force.
When undertaking a sales promotion, there are several factors that a business must take into account:
·         What does the promotion cost – will the resulting sales boost justify the investment?
·         Is the sales promotion consistent with the brand image?  A promotion that heavily discounts a product with a premium price might do some long-term damage to a    brand
·         Will the sales promotion attract customers who will continue to buy the product once the promotion ends, or will it simply attract those customers who are always on the look-out for a bargain?
There are many methods of sales promotion, including:
·         Money off coupons – customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced  price
·         Competitions – buying the product will allow the customer to take part in a chance  to win a prize
·         Discount vouchers – a voucher (like a money off coupon)
·         Free gifts – a free product when buy another product
·         Point of sale materials – e.g. posters, display stands – ways of presenting the product in its best way or show the customer that the product is there.
·         Loyalty cards – e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers – that can later be exchanged for money, goods or other offers.
Promotion includes all activities designed to inform, persuade and influence people when they are making the decision to buy. Promotion is made up of:
a.       Advertising is the promotion non personality with using everything media what can invite all of community who consume it.
b.      Personal Selling is personal promotion with language presentation in conversation with the buyer in marketing.
c.       Publisity is the promotion non personal about serve or entity. It is from open the information about it so general.
d.      Sales Promotion is the promotion so different of three promotion in before. It is for invite the buyer.
e.       Direct marketing is personal selling so direct who can invite the buyer.
Choosing the Right Promotional Media in Conducting Business with the way newspapers, magazines, tabloids, or other print media brochures, billboards or billboards. Radio, television, SNMS, Facebook, twitter, email, billboards on public bus Post
Advertising in cinemas.
1.      Advertising is a form of promotion is massive and impersonal. Because of the wide circulation perunit costs become cheaper. But because it is non personal ad can not responsive. It is therefore not expected as media advertising interactive communicative.
2.      Personal Selling is an activity that is promotional sales. Because it is personal, it is very effective campaign to foster two-way communication with the audience.
3.      Sales promotion is a form of personal and nonpersonal promotion to boost sales in the short term. Sales promotions are designed in various ways (personal or non personal) to drive sales at certain moments.
4.      Publicity is a form of promotion that is mostly done by the community. Audiences often argue that product information from non-manufacturers would be more fair or honest.
5.      Product Identity is a product design that is typical of that has its own charm. The identity of the product is a form of appearance of concrete product promotion shows the advantages that exist.

Pick at Least 10 Sentences indicating present tense
1.      Promotion is the activity so important in marketing.
2.      It’s make the consume can buy the product that have promoted
3.      Sales promotion is one of the seven aspects of the promotional mix.
4.      Promotion is a form of corporate communication
5.      Appropriate ways to reach the target market
6.      Sales promotion is the process of persuading
7.      What does the promotion cost
8.      A promotion that heavily  discounts a product
9.      A free product when buy another product
10.  Advertising is a form of promotion is massive and impersonal

Pick at least 10 Sentences indicating past tense
1.      Others targeted at intermediaries
2.      To meet potential demand generated by the advertising
3.      Sales promotion designed to be used as a short-term tactic to boost sales
4.      Various methods to reach a targeted audience
5.      It is not really designed to build long-term customer loyalty
6.      Next time at a reduced price
7.      That can later be exchanged for money, goods or other offers.
8.      So sophisticated we required
9.      Make the product image as expected.
10.  Methods used depends on several factors

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