PROMOTION
Promotion
is the activity so important in marketing. Because it all about knowing the
product, selling the product and advertise the product. It’s make the consume
can buy the product that have promoted .
Promotion
is a form of corporate communication that uses various methods to reach a
targeted audience with a certain message in order to achieve specific
organizational objectives. Such efforts may range from multinational firms
spending large sums on securing high-profile celebrities to serve as corporate
spokespersons to the owner of a one-person enterprise passing out business
cards at a local businessperson’s meeting.
Like
most marketing decisions, an effective promotional strategy requires the
marketer understand how promotion fits with other pieces of the marketing
puzzle (e.g., product, distribution, pricing, target markets). Consequently,
promotion decisions should be made with an appreciation for how it affects
other areas of the company. For instance, running a major advertising campaign
for a new product without first assuring there will be enough inventory to meet
potential demand generated by the advertising would certainly not go over well
with the company’s production department (not to mention other key company
executives).
Promotion
is concerned with a method of communication that is aimed at a target market of
the exact product being sold at the right place at the right price. Promotions
include sales by individuals, bulk sales and sales promotion. Based on the
opinion of the above it can be concluded that the promotion is the efforts made
by the company to influence consumers into buying the product or to information
about the product by way of communicating with the audience that are
persuasive.
Sales
promotion is one of the seven aspects of the promotional mix. (The other six
parts of the promotional mix are advertising, personal selling, direct
marketing, publicity/public relations, corporate image and exhibitions.) Media
and non-media marketing communication are employed for a pre-determined,
limited time to increase consumer demand, stimulate market demand or improve product
availability. Sales promotion is the process of persuading a potential customer
to buy the product.
Sales
promotion is designed to be used as a short-term tactic to boost sales – it is
not really designed to build long-term customer loyalty. Some sales promotions
are aimed at consumers. Others are
targeted at intermediaries (such as agents and wholesalers) or at the firm’s sales force.
When
undertaking a sales promotion, there are several factors that a business must
take into account:
·
What does the promotion cost – will the
resulting sales boost justify the investment?
·
Is the sales promotion consistent with
the brand image? A promotion that
heavily discounts a product with a premium price might do some long-term damage
to a brand
·
Will the sales promotion attract
customers who will continue to buy the product once the promotion ends, or will
it simply attract those customers who are always on the look-out for a bargain?
There
are many methods of sales promotion, including:
·
Money off coupons – customers receive
coupons, or cut coupons out of newspapers or a products packaging that enables
them to buy the product next time at a reduced
price
·
Competitions – buying the product will
allow the customer to take part in a chance
to win a prize
·
Discount vouchers – a voucher (like a
money off coupon)
·
Free gifts – a free product when buy
another product
·
Point of sale materials – e.g. posters,
display stands – ways of presenting the product in its best way or show the
customer that the product is there.
·
Loyalty cards – e.g. Nectar and Air
Miles; where customers earn points for buying certain goods or shopping at
certain retailers – that can later be exchanged for money, goods or other
offers.
Promotion
includes all activities designed to inform, persuade and influence people when
they are making the decision to buy. Promotion is made up of:
a.
Advertising is the promotion non
personality with using everything media what can invite all of community who
consume it.
b.
Personal Selling is personal promotion
with language presentation in conversation with the buyer in marketing.
c.
Publisity is the promotion non personal
about serve or entity. It is from open the information about it so general.
d.
Sales Promotion is the promotion so
different of three promotion in before. It is for invite the buyer.
e.
Direct marketing is personal selling so
direct who can invite the buyer.
Choosing
the Right Promotional Media in Conducting Business with the way newspapers,
magazines, tabloids, or other print media brochures, billboards or billboards.
Radio, television, SNMS, Facebook, twitter, email, billboards on public bus
Post
Advertising
in cinemas.
1. Advertising
is a form of promotion is massive and impersonal. Because of the wide
circulation perunit costs become cheaper. But because it is non personal ad can
not responsive. It is therefore not expected as media advertising interactive
communicative.
2. Personal
Selling is an activity that is promotional sales. Because it is personal, it is
very effective campaign to foster two-way communication with the audience.
3. Sales
promotion is a form of personal and nonpersonal promotion to boost sales in the
short term. Sales promotions are designed in various ways (personal or non personal)
to drive sales at certain moments.
4. Publicity
is a form of promotion that is mostly done by the community. Audiences often
argue that product information from non-manufacturers would be more fair or
honest.
5. Product
Identity is a product design that is typical of that has its own charm. The
identity of the product is a form of appearance of concrete product promotion
shows the advantages that exist.
Pick at Least 10
Sentences indicating present tense
1.
Promotion is the activity so important
in marketing.
2.
It’s make the consume can buy the
product that have promoted
3.
Sales promotion is one of the seven
aspects of the promotional mix.
4.
Promotion is a form of corporate
communication
5.
Appropriate ways to reach the target
market
6.
Sales promotion is the process of
persuading
7.
What does the promotion cost
8.
A promotion that heavily discounts a product
9.
A free product when buy another product
10.
Advertising is a form of promotion is
massive and impersonal
Pick at least 10
Sentences indicating past tense
1.
Others targeted at intermediaries
2.
To meet potential demand generated by
the advertising
3.
Sales promotion designed to be used as a
short-term tactic to boost sales
4.
Various methods to reach a targeted
audience
5.
It is not really designed to build long-term
customer loyalty
6.
Next time at a reduced price
7.
That can later be exchanged for money,
goods or other offers.
8.
So sophisticated we required
9.
Make the product image as expected.
10.
Methods used depends on several factors
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